Perhaps I'm missing something ?

This is the brand of French butter I was given to take home with me after the dinner party on the weekend. I was so eager to try it, as I've heard so much about the quality and taste of French DOC butters.....but I wonder if I'm missing something? Ok, I acknowledge I much prefer the taste of salted butter, so I knew to be at a disadvantage, but I really couldn't taste anything special about this. I really tried...I put all my taste sensations and intellect into play and I still thought it tasted...meh. I tried it plain on good bread. I tried it sprinkled with some Maldon sea flakes on good bread. I tried it with bread and ham. I tried it with bread, salt flakes and ham. I tried it on dry crackers, with salt and without and still...There was an interesting, slighly soured aftertaste, but other than that I can't see justification in spending four times as much on a small block of it.
Perhaps we're really fortunate and have excellent quality butter here in Australia? It's certainly a possibility, as the quality of a lot of our produce is excellent. Butter is not very cheap here; we generally pay ~$1.40 for a 250gram block, but perhaps we're paying for quality. Who knows?
But for the near future I'll be happily sticking to my Western Star Salted. :-)
PS - I have to make mention of the fact that yesterday it was 35 degrees and I had to go swimming in our pool twice during the day to cool down. Ok, that's fine. It's summer. But today? Today is bucketing down with rain and is currently 10 degrees! 10! You can verify it here! That's what it is on a cold winter's day here! I'm sitting at this desk in polar fleece and fluffy slippers with a heater on my legs! Yes, this is Melbourne and we love it....